Title Research: Scary Stories to Tell in the Dark

 From Art of the Title

  1. What titles are displayed during the opening sequences?
  2. What images are prioritized in the opening sequence?
  3. What connotations do these images carry?
  4. How does the film establish a feeling of the genre from the outset?
  5. What strategies are used to ensure the film appeals to its target audience?
  6. How has technology been used effectively? You want to consider camera angles, transitions and editing techniques.
This title is from Scary Stories to Tell in the Dark. The first thing we see is the title of the movie. This slowly fades into the screen. This is accompanied by red and black. These are to colors directly related with the horror genre. It is also with scary background music. The images shown are scary figures which are portrayed in the movie. The figures create a sense of scariness. The movie is based on a book series. Therefore, that would partially be the audience they were targeting.  Technology was used effectively. The red and black add to the genre of horror. There were also smooth transitions. Additionally, the background music fits the theme perfectly.

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