AICE Media Studies

 First & Second Scene: The first and second scene will take place on a skateboard. This is because VANS is known as a skating company and have great skating apparel. These scenes are practically going to be the same. They are just going to be taken from different angles. These scenes will show off a special pair of VANS. These are special because it has a protective plastic layer over the top of them. Third Scene: This scene will show my friend walking onto the curb. He will be in a chill mood because VANS commercials usually show people chilling and having a good time. This scene will also include a bounce effect. This will add some uniqueness to the scene. He will be showing off a popular pair of VANS shoes, the all white Authentics. However, his are dirty and beat up. This scene will show how VANS shoes can be worn dirty and beat up. Most people will say this gives the shoe some character. Fourth Scene: This scene will show my friend with his feet hanging outside of the wind...

  Props: Since I am recording a VANS commercial, the main prop will be the VANS shoe. Some other props which will be used are other vans merchandise and my friends Jeep. Costumes: In my commercial, the main costumes will be t-shirts, and their shoes. I will be recording while my friend is wearing the product. He will be showing off the product. They will be wearing the product while walking, skating and sitting in his Jeep. The costumes will be VANS apparel because they need to be the focal point of the commercial because it is the brand I am trying to sell. Schedule: On 10/23/20, I researched conventions and codes on VANS. On 10/23/20, I established the props, costumes, schedule, location list and backup plan. On 10/24/20, I will create the storyboard for my commercial. On 10/25/20, I will record my VANS commercial using the necessary shots. On 10/28/20, I will edit my video and add the finishing touches. Location list: I will film this commercial while my friend is in the st...

 I am doing a VANS commercial. Usually in VANS commercials they are showing off mainly the shoes but they mix in some of their other merchandise as well. It also usually shows people skating, and just hanging out and socializing. VANS products are mainly targeted towards the teenage and young adult group which like skating, surfing and just a simple, stylish shoe. The costumes usually worn are jeans, branded T shirts, hats and of course, their skating shoes. These are used because this is a usual outfit for a skater. Some props may include skateboards, surfboards, backpacks, rails, and ramps. This adds to the overall theming of their brand and what its mainly used for. The usual appearance can vary anywhere from surfing in the ocean catching the waves to someone in the skatepark doing tricks ranging from ollies to kickflips to boardslides. This is because the majority of their merchandise is for skate and surf. The score throughout the average VANS commercial is a song you can vibe...