Planning Storyboard For My VANS Commercial

 First & Second Scene:

The first and second scene will take place on a skateboard. This is because VANS is known as a skating company and have great skating apparel. These scenes are practically going to be the same. They are just going to be taken from different angles. These scenes will show off a special pair of VANS. These are special because it has a protective plastic layer over the top of them.

Third Scene:

This scene will show my friend walking onto the curb. He will be in a chill mood because VANS commercials usually show people chilling and having a good time. This scene will also include a bounce effect. This will add some uniqueness to the scene. He will be showing off a popular pair of VANS shoes, the all white Authentics. However, his are dirty and beat up. This scene will show how VANS shoes can be worn dirty and beat up. Most people will say this gives the shoe some character.

Fourth Scene:

This scene will show my friend with his feet hanging outside of the window of his Jeep. This helps to create the sense of relaxing and chilling. In this scene he is wearing a specialty pair of VANS shoes. This also helps to show how some pairs of VANS can be different than others. This can be shown as another way dirty VANS can be worn without them looking bad.

Fifth Scene:

This scene will show my friend sitting on the hood of his Jeep showing off one red and one blue VANS shoe. We also made the headlights red and made the under-glow blue to add to the overall aesthetic. This scene will show how you can mix and match some VANS shoes to create different styles and looks. This also shows uniqueness. 

Sixth Scene:

This scene is practically just going to show some different shirts and a pair of shoes. These are to show off the logo and slogan to leave it in the viewers head. This also shows another unique shoe. 

Seventh Scene:

This scene will ultimately be a sunset along with the slogan and logo for VANS. This lets the viewer know what the commercial was trying to sell.

A VHS filter will be put over the entire video to add to the overall aesthetic I am going for in this commercial. This also just felt like it fit what the VANS brand is about. Each scene will be about 3-5 seconds.


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