Research: Commercial Conventions and Codes

 I am doing a VANS commercial. Usually in VANS commercials they are showing off mainly the shoes but they mix in some of their other merchandise as well. It also usually shows people skating, and just hanging out and socializing. VANS products are mainly targeted towards the teenage and young adult group which like skating, surfing and just a simple, stylish shoe.

  • The costumes usually worn are jeans, branded T shirts, hats and of course, their skating shoes. These are used because this is a usual outfit for a skater.
  • Some props may include skateboards, surfboards, backpacks, rails, and ramps. This adds to the overall theming of their brand and what its mainly used for.
  • The usual appearance can vary anywhere from surfing in the ocean catching the waves to someone in the skatepark doing tricks ranging from ollies to kickflips to boardslides. This is because the majority of their merchandise is for skate and surf.
The score throughout the average VANS commercial is a song you can vibe to. Usually this is a chill mellow beat with EDM influences. This is usually the beat because it is good music for hanging out with friends or hanging out at the beach. This also gets people in a good mood.

1. Conventions and codes in VANS commercials are the infamous VANS logo. Another could be their alternate logo including the skateboard and the slogan "Off The Wall." This grabs the attention of the consumers because it grabs their attention really well. 

2. In VANS commercials the logo is always being shown in some way whether its on the bottom of a skateboard/surfboard, to a hat or backpack. This is to promote their merchandise and increase sales.






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